For centuries the mirror, or its equivalent piece of polished metal, has been used by artists to help them see the shapes and values of the image they are painting on a flat plane in reverse. Indeed Leonardo da Vinci in his treatise on painting entitles ones section “Come lo specchio é maestro de’pittori” The […]
Category Archives: Tools of the Trade
21
Feb
Feb
What is etching? The word etch itself is a Germanic word for eat, where the acid would literally eat the metal. Etching is an intaglio method of printmaking, intaglio methods include hard and soft ground etching, engraving, drypoint, mezzotint and aquatint. All these methods share a common ink transferring process. The design is etched into […]
20
Jan
Jan
This week started with, amongst other things, a conversation on the news about media bartering. A grosso modo it referenced the way in which large organisations are cutting marketing costs through in-kind exchange. Swapping goods and services for promotional opportunity or something similar is hardly a new concept, and it is certainly prevalent amongst many […]
